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V is for Vegan: The ABCs of Being Kind

Hi compassionate ones! Even though I don’t have littles of my own, I’ve always loved & collected children’s books - it must be something about the imaginative illustrations & thoughtful messages that draw me in. Just recently, I learned about Ruby Roth, author of "That’s Why We Don’t Eat Animals", "Vegan is Love" & the forthcoming "V is for Vegan," & wanted to spread the word for parents, educators, & children at heart: 

V Is for Vegan introduces the youngest of readers to the “ABCs” of a compassionate lifestyle through memorable rhymes & bright, charming illustrations. Readers learn the major vegan food groups as well as broader concepts such as animal protection and eco-friendliness. Sure to bring about laughter and learning, V Is for Vegan will boost the confidence of vegan kids about to enter school—leaving the old “apple, bat, cat” books in the “dust”!

Whether you order the books for your own library (as I am doing), or to inspire a young activist in your life, please support Ruby her your effort to spread the vegan word across all ages. Order your copy today, & better yet, the Young Activist TrioWe are never too young to make a stand towards what we believe in!

We Animals Book Project - IndieGoGo Video from Jo-Anne McArthur on Vimeo.

We Animals Book Project

Photojournalist & animal advocate, Jo-Anne McArthur, who is also the central human subject in Liz Marshall’s documentary about animals, "The Ghosts in Our Machine" (which I blogged about here). Is launching a book project & needs our help!

About the project:

Ten years ago I created a project called "We Animals." What started as a small photo essay about our uses & abuses of animals has grown into an internationally renowned archive. From whale-poaching in the Antarctic to sheep farming in Australia, from zoos in North America to macaque farms in Southeast Asia, the project has grown to cover a lot of ground.

My goals have always been to educate people about our treatment of animals. To reduce their suffering. To widen our circle of compassion to include non-human animals. To make animal industries visible, & accountable.

One more way that We Animals can do this is through this book project. We are trying to broaden our horizon & diversify our audience. By supporting this book project, you’ll be supporting these goals as well.

We need to raise $32.5k to make this project a reality, & we’re offering many ways in which you can invest in this project. Have a look & thanks so much for taking part!

Please donate if you can, & if you can’t afford a donation, please spread the word! Let’s help Jo-Anne bring this project to light, so we can spread the message of compassion far & wide.

To learn more about the project & become a backer click here.

The Ghosts in our Machine

Please watch! This looks beautifully filmed, & incredibly powerful, yet painfully poignant. No graphic imagery here. Just the truth. Can’t wait to see this film & what kind of impact it will make.


Through the heart & photographic lens of international animal rights photographer Jo-Anne McArthur, we become intimately familiar with a cast of non-human animals. The film follows Jo-Anne over the course of a year as she photographs several animal stories in parts of Canada, the U.S. & in Europe. Each story represents a different animal industry: Food; Fashion; Entertainment & Research.

"The connection that I have to animals while I’m photographing them is one of empathy. There is a huge mistreatment & inequality between human and non-human animals, & that’s always in the forefront of my mind." – Jo-Anne McArthur

THE GHOSTS IN OUR MACHINE illuminates the lives of individual animals living within & rescued from the machine of our modern world, & shines a light on the complex issue of animal rights, within the context of our voracious consumer-driven world. 

A diverse cast of international voices reflect on the moral question posed: Are non-human animals property to be owned & used, or are they sentient beings deserving of rights?

via The Ghosts in our Machine


The Ghosts in Our Machine theatrical trailer came out last week. Give it a look. It’s not terribly graphic, just sad. I think it’s going to be a great movie. Looks like very powerful stuff. Do you think it’ll change anything? I mean we’ve seen movies change people—the response to Forks Over Knives has been incredible. I hope this gets a response like that!

Follow the film’s FB page for updates on the release and all of that.